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Mission, Vision and Values
Comar Group > Philosophy
Comar, Garantía y fiabilidad

The Mission

Comar works non-stop to provide the best entertainment experience, actively listening to the different expectations of clients, dealing with them with care, courtesy and honesty, and offering excellent products and services (we work on excellent games with an excellent team for excellent people). In this way, we give the desire to PLAY back to our adult audience.

Comar, Mejores cuotas del mercado

The Vision

To be a leading business in the leisure sector, focusing our efforts on innovation and on excellence, in quality of service as well as in customer care. Offer fun, excitement and sensations with the best and most varied gambling offer.

  • Honesty
  • Customer-focused
  • Professionalism
  • Innovation
  • Passionate about what we do
  • Collaborative spirit
  • Respect for the law
  • Research and Learning
  • Coherence


Regulatory Compliance

A fundamental piece of our mission, vision and values is the strictest compliance with all the regulations of any nature that are applicable to the Group’s activities, constantly striving for honesty and a guarantee.

We rely on a Committee for Regulatory Compliance (named by and dependent on the company’s Board of Directors), whose main function is to supervise and manage the activity that every company of the Group develops, to verify that all our actions are within the strictest compliance of the applicable regulations.

This function acquires special relevance within the Group’s games of chance activity. We develop this activity with a rigorous compliance in terms of the specific administrative regulations of each of the different games of chance and the establishments where they are developed (casinos, bingo halls, sports betting gambling halls, online gambling…) along with the rest of the regulations that are also applicable to this activity sector, such as those related to the prevention of money laundering and the financing of terrorism or that to do with the existing model in the Group for crime prevention.


Our mission is the protection of our clients and guaranteeing them time for leisure and enjoyment in our establishments within the strictest compliance of the applicable regulations.

Policy of

Corporate Social Responsibility

Closely related to the previous point, here you can find the Group’s policies for corporate social responsibility. We rely on a specially-dedicated unit to implement a model of a responsible business, which satisfies the expectations of its different interest groups. Our policy of corporate social responsibility has “responsible gambling” as a fundamental pillar.

We avail of ”responsible gambling” protocols which include mechanisms that guarantee the prohibition of the access to gambling for groups that are particularly vulnerable (such as those who are underage or people with gambling addictions), as well as information methods regarding ways to protect against the damaging effects of gambling and specific referrals to help centres.

Comar, Juego Responsable